About GMO Marketing
Marketing Communications ∥ Consulting & Project Management ∥ Legal Profession Expertise
GMO Marketing has been delivering results as a legal marketing professional since opening in 2006. The goal is to provide both a superior customer experience and tremendous value for all my customers.
Gayle O’Connor has over 20 years of experience in legal marketing and is passionate about exceeding your expectations.
I love my customers and welcome your feedback and suggestions. Use my Contact Me page to let me know what I’m doing right or what I can improve on.
Some of my strengths include:
- Assessing client marketing needs and provide a broad range of strategy, support and implementation to drive business objectives through marketing communications, brand development, and on-line visibility.
- Direct electronic, print and social media marketing campaigns, with focus on website development that includes brand visibility, search engine optimization (SEO) and creative content.
- Organize and produce special events, videos and training sessions to create cohesive messaging and depth of knowledge to promote products and increase client revenue.
Select Clients and Projects include:
Riverglass Software ― Served as a Marketing Communications Consultant to boost response from the company’s lead generation programs, client/prospect communications and digital content. Developed website and social media content, and introduced a blog site to build community, improve search engine rankings and increase brand awareness.
Webrain ― Leads two-hour on-line training session for Japanese clients utilizing Go2Meeting. Provides on-line research tactics that save time and increase data capture through social media, deep web and Boolean search techniques.
TutorPro LTD ― Served as the Director of North American Sales from 2008-2010. Managed all sales and marketing strategies for proprietary eLearning solutions. Produced webinars, website videos and one-sheets to optimize client interaction and communicate product capabilities. Created new B2B channels and expanded product line by building partnerships with on-line content providers.
U.S. Federal Courts ― Retained as an eDiscovery Assistant and In Court Trial Technician for a Hell’s Angels murder trial in Seattle, WA.
Ixio Corporation ― Provided marketing leadership as an independent consultant and project manager after Director of Marketing position was eliminated due to budget constraints. (2006-2009)
I am a dynamic and energetic marketing expert with more than 20 years in the legal profession. I have more than 14 years of proven success in designing and managing customized marketing strategies that expand visibility, increase traffic and boost revenue. I am an expert communicator, creative writer and engaging speaker with an extensive network of high-level professionals in the legal profession. I have recognized expertise in solutions-based marketing and project management, legal technology, eDiscovery, litigation, case management, and eLearning processes. I am completely positioned for success in all phases of marketing and sales support, while demonstrating unique value for law firms and legal professionals. I am fully committed to satisfying my client and corporate objectives in time, on budget with a strong focus on return on investment.
- Marketing Strategy
- Go-To-Market Initiatives
- Business Development
- Google Plus
- Blogging (Creation & Management)
- Relationship Management
- Professional Networking
- Executive Presentations
- Sales Training & Motivation
- Sales Support
- Public Speaking
- Website Content
- Website Development
- Search Engine Optimization
- Webinar Coordination/Production
- Trade Shows & Special Events