I have known Gayle for more years than I care to admit, primarily through my former positions as editor-in-chief of the National Law Journal and editor-in-chief at Lawyers Weekly Publications, and also through my work as a long-time legal technology columnist. Gayle has many strengths as a marketer, but two in particular make her stand out from others. One is that she is extremely savvy about marketing in general, both traditional marketing and online marketing. The other is that she understands the legal market like few others. Anyone looking to market to legal professionals would benefit from Gayle's experience and savvy.
I have had the privilege of working with Gayle over the years as product marketing peer and as a hired consultant. Each time she has done a consistent job of delivering quality content and programs that make sense to their target markets and goals. Her MarCom talents are just awesome! Whether it's legal/e-discovery markets or the e-learning market, I can say that Gayle has done a tremendous job and I'm happy with the results!
I’ve known Gayle for more than 20 years in various venues. We were both on the ABA TECHSHOW Board together in the late 90s and early 2000s and she remained on the Board during my tenure as Chair. She is one of the most knowledgeable people I know when it comes to legal technology, marketing, and eDiscovery. She most recently joined me in a new startup, Social Evidence, as the Marketing Manager and has helped us become a well-known company as we get closer to launching a product. Her expertise in social media marketing has been extremely helpful as we’ve developed the product and navigated through the many social media platforms. I can say without a doubt, Gayle is a team player and brings a wealth of knowledge to anyone and everyone.
Gayle is quite creative as a marketing manager with a keen insight into eDiscovery and legal industry. Gayle is always ready to help and her market insights are translated into finding new prospects, create a great network and deliver timely the necessary high quality information securing the business using limited budget. She is a quick learner and extremely well respected and liked by everyone in the organization. I'd highly recommend Gayle for any marketing related position.
I had the pleasure of working alongside Gayle as Anacomp acquired and launched our Litigation Support solution. Gayle’s knowledge of the litigation market combined with her ability to champion a product, campaign or marketing plan was impressive. Gayle delivered countless lead generation and brand awareness programs with unmatched energy and enthusiasm.
Gayle is creativity and ingenuity personified. She always impresses me with her genuine ability to understand client's needs, sometimes beyond their ability to communicate fully their pain points - and ingeniously creates marketing materials around our solutions so that they are well matched for our clients needs. She seems to do so effortlessly - and knows how to have fun while do so. What a talent. She would be an valuable addition to any team - and without a doubt, a major contributor.